Social Media
A few different companies and non-profits I have worked as a social media manager / social media assistant
GelatoCannaCo.
Gelato Canna Co is a San Diego-based cannabis company whose brand message is making cannabis approachable and fun. I came on board from February 2022 - April 2022 to execute campaigns ranging from leading lifestyle and product photoshoots. Each photoshoot and promotional video promoted the message of the brand being laidback and inviting. Other than campaigns, I produced Instagram Reels with the in-house videographer that has a combined 168.5k views.
While facing the challenges of regulations that Instagram put on with cannabis content, I overcame those challenges by focusing on lifestyle-focused content and customer engagement, and during my time there, I brought the account from 100 followers to over 7.5k organic followers and the backup account to 2.8k organic followers. With our marketing and social push in hand with our products, Gelato became the fastest-growing cannabis company in California.
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Social links: Gelato Canna Co current account
Cross Street Chicken & Beer
In 2018, I was on a 3-month contract with San Diego local restaurant Cross Street Chicken & Beer. The restaurant owner had requested a cohesive look in their social media branding, and I presented creating content and photography that brought out their brand colors of orange, red, and black. With these brand guidelines, I captured food photography that emphasized the details and appealing look of their food on top of capturing customer and lifestyle photography, creating a more personal feel. Besides creating original content, I also pushed for user-generated content (UGC) and shared foodie and customer pictures on our feed, increasing the restaurant's engagement with our followers. I also helped create weekly promotions that were happening in the store.
Since setting the brand look for the restaurant's social media, they have grown to be a well known restaurant in the San Diego community with an active large following and opening two more locations in the city. I am proud to kickstart this restaurant's branding and see it grow to where it is today!
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Social: Cross Street Chicken and Beer
San Diego Filipino Cinema
San Diego Filipino Cinema is a non-profit organization that exhibits accessible Filipino film screenings, workshops for filmmakers and hosts the annual San Diego Filipino Film Festival. I started as a lead volunteer for the organization in 2018 and helped execute social media strategies for in-person screenings and workshops by helping create and post flyers with information about the event. I worked closely with the Program Director on the content to share. Eventually I was leading the marketing team and helped out the new social media coordinator organize a schedule for social media as we promoted more events and the first San Diego Filipino Film Festival. As I took more of a panel moderator role in the later years, I am proud to help kickstart this non-profit's Instagram and was a part of increasing visibility for the amazing events SDFC holds.
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Convoy District
I was contracted as a Social Media Coordinator for Convoy District, a non-profit that serves San Diego's Convoy Asian Business District from Jan 2024- June 2024. This district is widely known for its various food and retail local businesses in its district and the large Pan-Asian community that frequents and supports these businesses. I created vertical form content geared for social media to promote upcoming events that the community can engage in starting from Lunar New Year, TLC New Year, and most recently their annual Convoy Nights event which is a family friendly event with local food and art vendors and entertainment.
On top of original content, I co-managed our UGC content from our food creator community to be highlighted on our page and frequently shared the local businsses events and promos on our Instagram stories daily to keep the comunity informed of current deals and events that were happening in the district.
The content that was created increased our following and engagement and increased the attendance of the recent Convoy Night event from last year's and was met with positive feedback.
Convoy District Instagram
Hale Production Studios
During my time as an Operations Assistant for Hale Productions, I worked alongside the social media team on executing and suggesting ideas from their content calendar. Since they were working remotely from our team. I took care of capturing the social media skits, scheduling times that we film the skits and looking over footage to send to the team for publishing. The humorous skit paired with trending audio helped increase engagement with Hale Productions social media account.
In addition to capturing social skits, I also was in charge of capturing Behind the Scenes photos and videos for future evergreen content for client/commercial shoot recap posts.
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The Geena the Latina Show
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"The Geena The Latina Show" is a dynamic podcast hosted by the charismatic, beloved San Diego radio host Geena the Latina. The show brings on guests that discuss topics of mental, spiritual, and physical health, infused with a creative touch. Through captivating conversations with guests from various industries, this show aims to inspire, entertain, educate, and motivate our listeners.
I came onto the team in early October 2023 to fill in a volunteer social media coordinator and production assistant for the filming days. My tasks are to schedule out and publish our upcoming show schedule, engage with listeners, update on upcoming episodes and special events such as giveaways. As of December 2023, I organically have brought over 300 new and organic followers and increased viewership on our Instagram and TikTok. While we are in our early stages of the show and stepping into our season 2, I am excited to continue to help the show grow and reach more listeners.
