Fashion Week 2018 Branding

One of our final projects for our Vector Graphics class is a group project where we chose a company and created a whole brand campaign for it. I was assigned as one of the directors for the project, and we chose Fashion Week 2018. After my team decided the colors, logo, and brand direction, we were all given different tasks for the campaign. I took the role to create promotional event posters

My direction of the posters was to create a classic high fashion feel similar to a Vogue illustration cover. I used pictures from last year’s runway show and masked out the outfit on Photoshop. I then used Illustrator to draw a flat design silhouette of different models sporting each piece and walking the runway, each one representing a city where Fashion Week is held.