Leah Lombos Designs Branding Package

As someone who is a self-employed graphic designer, I find that it is important to have a personal brand. Designing Leah Lombos Designs, I had to reflect how I wanted my business to be portrayed. 

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The main colors I chose for my brand were navy blue and pink. The pastel pink represents femininity and elegance while the navy blue represents calmness and strength. The secondary colors of magenta, turquoise, and rose pink represent playfulness. For my logo, I wrote out my initials with the Bourton Script typeface and used the typeface HMS Gilbert San for the word ‘Design’ and kerned it to the width of my initials. After creating the logo on Illustrator, I used InDesign to create my business card and cover letter, using the colors from my logo.